California Wine Labels of the 1930s
Author: Christopher Miya, Ashley Ingram, et al.
Publisher/Date: Heyday (2016)
Condition: New small paperback book with French flaps in Fine condition. 120 pages; Illustrated. Dimensions: 5 x 0.5 x 6.9 inches
Description: This book illuminates a near-forgotten artisanal legacy tucked among the archives of the California Historical Society's Kemble Collections on Western Printing and Publishing. In the midst of the Great Depression, hundreds of thousands of bottles of mass-manufactured, highly alcoholic wines and liquors invoked fantasies of the good life—due in no small part to their inebriating contents, but also aided by exquisite labels produced on an industrial scale by the anonymous designers working for the Lehmann Printing and Lithographing Company of San Francisco.