Norman Bel Geddes Designs America
Editor: Donald Albrecht
Publisher/Date: Abrams (c. 2012) Published in conjunction with the exhibition.
Format/Condition: New large and heavy hardcover book in Fine condition. 400 pages, index. Dimensions: 12.25 x 10.25 x 1.25. Lavishly illustrated in color and black-and-white
Description: This sumptuous exhibit catalogue explores the life and career of Norman Bel Geddes (1893–1958), one of the 20th century’s foremost theatrical and industrial designers, through nearly 100 projects, ranging from streamlined airplanes, ships, and cars to stage sets, home appliances and much more. It includes previously unpublished drawings, models, photographs, and films from the Bel Geddes collection at the Harry Ransom Center at the University of Texas at Austin. It spotlights the designer's Futurama display for the General Motors Highways and Horizons exhibit at the 1939-40 New York World's Fair, which to this day remains a useful model for city planning and design, as well as his reconstruction of World War II sea battles for "Life" magazine, his iconic Emerson radio designs, and his innovative approach of using streamlining not simply as an aesthetic but as a design principle.
The exhibition was curated by Donald Albrecht, who contributed the book’s introduction and serves as its editor. In addition to Albrecht, who has written the introduction, twenty scholars have contributed essays.
"For those who have never heard of Geddes, this book will be a revelation, an introduction to a brilliant craftsman and draftsman, a master of style, the 20th century's Leonardo da Vinci, who was able to realize everything he could imagine."